Background and On Hold Music Vol. 1

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Background & On Hold
Music Vol. 1
Price £39.95
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1. Arcanum - Hi-Fi sample (563kb)
This track features a strong beat with a melodic harp melody interlaced with breaks featuring ethnic backing vocals, piano and strings. This track is perfect for on-hold music where a clear voice-over is required. Currently on hold music for Endsleigh Insurance.

Duration - 4 minutes 24 seconds
Genre - Ambient, Background Music, Chill-out, Soft & Easy - Meditation
Composer - Stewart Dugdale

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For many years companies have used music to help sell their products and services. Most commonly this has been in the form of a jingle, a short piece of music where the company message is played over and over so that the recipient is left with a certain memory, usually a tune mentioning the company name and slogan. This type of advertising can be very powerful, the human auditory system allows for a great deal of unconscious processing of information which is why we often find ourselves whistling a tune without realising it. Knowing this, companies deliberately added melodies that would stick in the listeners heads.

These days jingles are still used a great deal but for those companies that do not offer a product or service that can be sold over the radio or on TV, music still plays a vital key in their sales. The most common example where music plays a role is on the telephone. Dial any commercial telephone number these days and chances are you will be put on hold and when that happens you are usually met by some on hold music. Companies have fast learnt that in order to keep their customers from putting the phone down after 5 minutes of holding they better have something to listen to and why not add a message promoting their business as well. Telephone Hold Music has become the standard way to advertise a companies extra products and services as well as promotional offers, offers of the month, etc. Although there is a great range of music available some companies will go with the classic "green sleeves"on hold music which usually leaves customers falling asleep on the phone. Some companies pay a MCPS/PRS licence and will play chart music but most companies go with Royalty Free Music due to its value for money and ease of use.

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